It's a great demo if you can get them. Historically, television and radio were somewhat effective at best at reaching college students. Expensive at the national level and cumbersome at the local level, these media provided advertisers some hope. CRN began distributing college-targeted programming to college stations in 1990 as a cost effective way to target the market. But, the issues of affidavits and steeply discounted non-commercial sponsorship versions of the traditional 30 and 60 second spots made the endeavor challenging.

Then along came the internet, and in 1995, CRN saw the dramatic interest that it generated in our market. Colleges and universities saw it too and rapidly addressed the need to provide internet access in order to be competitive. More access, more content, and more college students on the net. By the late 90's, CRN had completely converted to internet distribution of our programming. Ironically, college stations can still carry our shows by downloading and rebroadcast, but we do not track that audience and consider it to be a "bonus" group. We thought of renaming the company "College Netcast Network" to reflect our vastly new operation, but some other company already had the initials, so we're still "CRN".

In fact, the amount of downloading that goes on lead to some incredible statistics reflected in a survey on the popularity of iPods vs beer among college students. Brace yourself before you read the results!

Television and radio have given way to the internet as a source of entertainment and information and CRN definitely benefited by being there since the early days of the "internet rush". We are where the market went. No more affidavit hassles or non-commercial rates! Minimum listenership can be accurately measured by server logs, and with the archiving of programs on the net, listeners can "tune in" when it's most convenient for them, 24/7. No loss of audience due to missed shows and bad airing times! Programs can be downloaded to iPods or other portable MP3 players (podcasting) and listened to over and over generating impression numbers we can't even measure! Yes, we understand we lack the ability to charge for shows that are carried on radio stations, downloaded, or even copied to other websites, but our loss is truly our advertiser's gain.

Our spot rates for 60's are reviewed twice a year and are available upon request. 30's are priced at 80% of the 60 second rate. Want to know more? Contact us at crnetwork@aol.com.

The following shows are available for sponsorship:

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